VéloFollies is widely recognized as one of the most important cycling exhibitions in Europe, bringing together leading brands, distributors, professional riders and passionate cyclists.
This year’s edition represented a major milestone for our brand, combining strategic partnerships, product innovation and meaningful engagement with the cycling community.
Alongside our official distributor ICC International Cycle Connection, we proudly showcased our latest developments in drivetrain performance and bike maintenance, reaffirming our commitment to efficiency, durability and clean performance for modern cyclists.
A Strong Partnership with ICC International Cycle Connection
Our collaboration with ICC International Cycle Connection plays a central role in our European growth strategy. Their expertise in premium cycling distribution and their deep understanding of the professional and enthusiast markets made VeloFollies the ideal platform to present our vision.
Throughout the event, we had the opportunity to:
connect with specialist bike retailers and distributors
discuss market trends in high-performance cycling components and maintenance
introduce our brand to a wider audience of performance-focused cyclists
This partnership allows us to ensure consistent product availability, technical support and long-term development across key European cycling markets.
Official Launch of Our Road & Off-Road Chain Wax
One of the highlights of our participation at VeloFollies was the official launch of our Road & Off-Road chain wax.
Developed to meet the specific demands of road cycling, gravel riding and off-road conditions, this new wax sets a benchmark for low friction, cleanliness and drivetrain longevity.
A High-Performance Chain Wax for Modern Cycling
Our Road & Off-Road wax delivers:
⚙️ Reduced drivetrain friction for improved power transfer
🧼 Exceptionally clean operation, minimizing dirt and dust buildup
⏱️ Long-lasting lubrication, even in demanding riding conditions
🌱 A more responsible and efficient approach to bike chain maintenance
Whether used for road cycling, gravel adventures or mountain biking, this chain wax ensures a quiet, efficient and well-protected drivetrain, allowing riders to focus on performance rather than maintenance.
Feedback collected during the show confirmed a strong market demand for chain wax solutions that combine efficiency, durability and cleanliness.
CyclingCeramic Ambassadors on the Stand
We were also delighted to welcome several ambassadors from CyclingCeramic to our booth.
Their presence brought valuable real-world insights into the performance benefits of premium drivetrain components and optimized lubrication systems.
Discussions focused on:
maximizing mechanical efficiency and watt savings
reducing friction across the entire drivetrain system
ensuring reliability under racing and high-load conditions
These exchanges reinforce our philosophy: true innovation is validated on the road and in competition, not just in the lab.
VeloFollies: A Key Platform for Performance Cycling Brands
Participating in VeloFollies places our brand at the heart of the European cycling industry. The event provided an ideal environment to strengthen our credibility in the high-performance cycling and bike maintenance segment.
This edition marked:
the successful introduction of our Road & Off-Road chain wax
a strengthened partnership with ICC International Cycle Connection
deeper collaboration with CyclingCeramic and its ambassador network
Looking Ahead
Our experience at VeloFollies confirms our long-term commitment to developing efficient, clean and performance-driven cycling solutions.
With innovation, technical expertise and a passion for cycling at our core, we continue to push the limits of drivetrain efficiency—on the road and beyond it.
